With great deal of changes in Google search algorithm, practicing SEO has become more of a strategic job for online marketers. Value great content has increased considerably after Google released Farmer update. But do you really think only content holds this much importance in your SEO strategy?
In this write up I will share how important content is, as well as something crucial that you should consider in your SEO strategy.
Value of Good Content
Google Panda update has transformed the scenario how content can be used in SEO strategies these days. Years before SEO practitioners use same article or spinned trash ones over web resources to create back-links, but time has changed drastically.
With release of Panda upgrade from Google creating back-links is not that easy, you need to define them beautifully within the content in a manner that it holds value for user. Now windows optimizer need fresh and educational content for strategy, increasing value of content.
What Matters More than Articles?
In today’s’ world fresh and informative content assists with good referrals, but investment decision you won’t do the job by itself. Where that content is hosted holds most importance. But never get your content hosted on same resource, doesn’t matter how good the resource is. Better practice is to diversify your incoming testimonials.
If I have to say in a series – “Greater the quality and quantity of mentioning IP, domains and sub-domains to your website better is your SEO practice. “
There is no doubt that quality content is necessary for a good SEO strategy, but what matters more is how you are using it. Posting it on your site will help create traffic but that traffic might not exactly be your potential customers almost all of the times.
Getting it submitted to high quality websites with a link to your site will help you get some good link-juice, but as Matt Cutts said one or hundreds of testimonials from same resource supports same value in Google’s’ eye. I am not advising you to trash the entire web with an article mentioning your site, just make an work to diversify your incoming link profile.
Try to earn links rather than building them. Use your head whenever you drop the link to any resource, just make sure you happen to be seeking to help user ultimately, else penguin updates will hit you hard at some point.